Luxury car manufacturer Porsche has become the latest brand to enter the Web3 space by launching its own NFT collection.
Porsche’s Customizable NFTs
Porsche has announced the launch of its first-ever NFT collection to be dropped in January 2023. The collection will include 7,500 pieces of exclusive digital collectibles designed around the classic Porsche 911 model. The Porsche team collaborated with Hamburg-based designer and 3D artist Patrick Vogel, who will craft each NFT.
The unique feature of this collection is that buyers will be able to dictate the design of their individual NFTs by selecting a particular ‘route’ from Performance, Lifestyle, or Heritage. Each of these routes will highlight a specific component of Porsche’s brand identity, which will be reflected through the design and character of the NFT.
After a user purchases an NFT, Vogel will work on their input and design each NFT as a special 3D asset in Unreal Engine 5. Other than having a say in how their NFTs will look, owners will also get exclusive access to virtual and real-life events.
Executive board member for Sales and Marketing, Detlev von Platen said,
“The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world.”
Porsche’s Big Move Into Web3
Although Porsche had previously auctioned a car sketch as NFT, this new 7500-piece collection will mark its big move into the web3 space. The company is also seeking to incorporate blockchain technology into its business and operations. More specifically, the company is considering shifting the Porsche purchasing experience and supply chain management onto the blockchain. The team is also exploring matters of sustainability through the web3 lens.
Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT said,
“We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered”
Porsche Participating In Web3 Event
One of the advertising avenues adopted by the brand to promote its NFT drop is organizing a panel on November 30 at The Gateway: A Web3 Metropolis, a five-day festival taking place during Art Basel Miami 2022. During the panel, Porsche team member and visual artist Vexx will discuss the brand’s entry into the Web3 space. Furthermore, the team will also be unveiling an exclusive art installation at the event to launch Porsche’s The Art of Dreams campaign.
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