- SuperOne joins forces with FIFPRO and Footballco in a ‘Trinity of Football’ collaboration.
- Growing a global brand with Footballco
- SuperOne Gains Licensing For Its Trivia Game
SuperOne, a firm building next-gen fandom metaverse for sports and entertainment, announced an innovative partnership with Footballco, the leading media company in world football, and FIFPRO, the top footballers union body with over 65,000 professional footballers this week. The partnership will see two of the top footballing organizations promote and spread awareness of SuperOne as well as license the game content, empowering value-creation across the football universe in the digital space.
The digital gaming company was established in 2019 with the goal to give fans across sports and entertainment a gamified community where they can connect and share their experiences. According to Andreas Christensen, Techowner and Founder of SuperOne, the latest partnership with FIFPRO and Footballco moves his company closer to this goal.
“Footballco and FIFPRO represent the two most prominent avenues to achieve mass adoption in the football gaming industry,” he explains. “This trinity of football collaboration will disrupt the gaming industry, and we are humble, yet proud, of this achievement.”
As sports fanaticism grows, the need to connect in communities, engaging in similar interests and a ‘need to find new methods to prove fanaticism’ should grow alongside it, Christensen added. To this end, SuperOne has created a unique trivia battle game aimed at football fans, addressing these problems that fans face. The first to be released is a Battle Royale game, where players fight each other to avoid elimination, be the last fan standing, and ultimately, win prizes.
Growing a global brand with Footballco
SuperOne is expected to benefit on global scale reach from the partnership with SuperOne, one of the largest football and media businesses owning brands such as Goal, Kooora and Mundial – and with over 640 million fans across various social, web, and social platforms, generating over 1 billion monthly views.
“We are delighted to work with SuperOne to help launch their exciting offering to football fans worldwide. We share a common goal of providing football fans with memorable and rewarding digital experiences,” says Footballco’s VP of Global Football Partnership, Andy Jackson.
As part of the launch campaign, SuperOne becomes the exclusive presenting partner of the GOAL50 – the world’s biggest fan-voted player awards with an integrated content and media campaign in eight languages.
SuperOne Gains Licensing For Its Trivia Game
Finally, the partnership with FIFPRO, a union with over 65,000 professional footballers and national unions, SuperOne will see the Battle Trivia game acquire rights to the most comprehensive package of name, image and likeness of active football players for use, on a collective basis, in the digital entertainment sector.
“We’re pleased to welcome SuperOne to the FIFPRO family in an innovative partnership that champions the rights of professional players worldwide,” concluded FIFPRO’s Commercial Director, Andrew Orsatti.
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